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Executive Team
Dave Willis - President

Dave joined the Visions team in 2004 as Vice President of Manufacturing where he championed productivity improvements at facilities worldwide. He was later named VP of Operations and General Manager before being selected as President in 2007. Prior to Visions, Dave had been in several management positions with Federal Mogul Corporation, where he championed North America LEAN manufacturing plant conversions and lead SAP enterprise system integrations. This experience - combined with Dave’s degrees in both engineering and management - has enabled him to streamline systems at Visions. This has proven invaluable as the company has grown substantially through new product lines and acquisitions including: AwardCraft, AITG Business Gifts, Heritage Creations USA, Craftsman Glass, and Recognition Awards. Among his accomplishments, Dave had been selected as a PPB Rising Star, Ohio Top 40 under 40 executive, PPB Best Boss Award Winner and is a Paul Harris Fellow.

Mike McMillan – Vice President of Sales

Mike McMillan joined the Visions/Awardcraft team in May of 2015. Mike began his career with BIC Graphic in 1988 where he helped the company realize it’s largest growth in its history. In January of 2013 Mike transitioned over to HUB Pen Company, another Top 40 Supplier. Mike brings over 27 years of promotional products knowledge to his position at Visions/AwardCraft along with his expert ability to collaborate with distributors at every level. “Mike’s ability to earn the respect of distributors, peers, and his own sales team has been unmatched. The relationships that Mike brings to Visions/Awardcraft will further our path of being a top industry supplier.” adds Dave Willis, President.

Wendy Simons – Vice President, Sales

Wendy Simons, a promotional product industry veteran, joined the Visions/Awardcraft team in October of 2015. Visions/Awardcraft’s planned expansion and launch of VisionsXtra, led to the creation of Simons’ new position to be an integral leader of its sales and management team. She most recently held the position of VP of Sales and Marketing for International Merchandise Concepts (IMC). During her 17 year career at IMC, she held several titles in the sales and marketing areas, while leading both the domestic and international teams. Two of the promotions she orchestrated during that time were not only huge successes, but award winning campaigns. Her past experience and performance will be instrumental in the growth of VisionsXtra.

Heather Hoffman – Vice President of Inside Sales

Since joining the Company in 1997, Heather has held many positions in her 15 years with Visions/Awardcraft. Her initial position as receptionist gave her the opportunity to get to know the product, industry and customers leading her naturally into a role in customer service. In 2006, she was promoted to Customer Service Manager where she oversees all the departments operations and supervises the team. Additionally, Heather is involved with various marketing issues such as tradeshows and catalogs.

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